Central Coast, NSW — Marketing for Small Business

Your marketing
friend in the
corner.

Senior marketing expertise — without the agency price tag. I'm Jane, and I help Central Coast small businesses grow with strategy, story, and campaigns that actually work.

J

Jane Hall

Founder, Salt & Strategy

"I've spent 15 years doing this for global companies. Now I want to do it for the businesses that need it most — the ones right here on the Coast."

15+
Years experience
APJ
Global reach
5
Core services
1:1
You work with Jane

Most small businesses are brilliant at what they do — and completely underwater when it comes to marketing. That's where I come in.

Marketing that moves your business

No jargon. No bloated retainers. Just clear, senior thinking applied to your specific situation — on the Central Coast or wherever you need it.

🧭

Marketing Strategy & Planning

A clear, actionable plan built around your goals, your customers, and your budget. No fluff — just a roadmap you can actually follow.

✍️

Brand Story & Messaging

The words that make people stop scrolling and start paying attention. I help you find your voice, sharpen your story, and say it consistently everywhere.

🔍

Digital Marketing & SEO

Getting found online by the right people. From website copy to Google visibility — practical, no-nonsense digital foundations that compound over time.

📱

Social Media & Content

Content that builds trust and grows your audience — without you having to become a full-time content creator. Strategy, planning, and copy that sounds like you.

📣

Campaigns & Demand Generation

Targeted campaigns that bring in enquiries and customers — email, paid social, local promotions. Built to convert, not just to look good.

Simple, clear,
no surprises.

Working with me is nothing like working with an agency. There's no account manager to translate your brief, no junior to do the actual work. Just you and me — and 15 years of senior marketing experience applied directly to your business.

1

A free 30-minute conversation

We talk about your business, your goals, and whether I'm the right fit. No pitch. No obligation.

2

A clear proposal

I'll recommend exactly what I think will move the needle — and be honest if something won't.

3

We get to work

Focused, responsive, and always with your business goals front of mind. You'll always know what's happening and why.

4

You see results

Marketing that pays for itself. I track what matters and adjust as we go — no set-and-forget.

"
Having Jane in our corner felt like suddenly having a senior marketing director on the team — except she actually cared about our little business as much as we did.
— Central Coast Small Business Owner
JH
15+
Years in marketing

Senior thinking.
Human scale.

I've spent over 15 years leading marketing for some of the world's biggest technology companies — Oracle, global SaaS platforms, enterprise brands — across Australia, Asia Pacific, and international markets.

I've built demand generation engines, shaped brand narratives, led teams across six countries, and delivered campaigns that moved the needle at scale.

Now I want to bring all of that to the businesses closest to home. The café on the high street. The tradesperson who's brilliant at their craft but invisible online. The retail shop that deserves to be found. If you're on the Central Coast and you're ready to grow — I'm here.

Oracle Corporation — 15 years APJ & EMEA Marketing SaaS & Cloud GTM Brand Strategy Demand Generation CIM Diploma — Marketing MBA — Marketing Central Coast, NSW

Straightforward pricing

Every business is different — these are starting points. All packages include a free 30-min discovery call first.

Get started
The Compass

A one-off strategy session for businesses who need direction and a clear plan to follow.

  • 2-hour deep-dive session
  • Marketing audit of current activity
  • Written strategy & 90-day action plan
  • One follow-up check-in call
Get in touch
Project-based
The Deep Dive

A focused project — brand story, website copy, campaign, or SEO. Scoped, priced, delivered.

  • Clear project scope & timeline
  • Brand messaging & copywriting
  • Website or campaign assets
  • SEO foundations & content plan
  • Handover & implementation guide
Tell me about your project

Let's have a
proper conversation.

No sales pitch. No commitment. Just a friendly chat about your business and whether I can help. Based on the Central Coast — happy to meet for a coffee.